To compliment a new in-market commercial spot for the Giant Eagle ‘Get Go’ brand illustrations for various devices and contraptions needed to be developed. Addressing the concern that the target market was merely a few feet away from the market-fresh food, these playful illustrations play into the style and personality of the TV spots.
If I had been asked to do this job a few months in the future they maybe would have been full 3d models. That would have given them a bit more liberty to work them into their future concepts more freely. All sorts of new 3d tech is coming or becoming affordable to regular users and not just high-end ones. I searched online for the best ray tracking graphics cards of 2019, and found a pretty decent list breaking down the pros and cons of the popular ones. It seems I’m due for an upgrade, and it is sure to reflect on my work going forward as well.