While the parent company decided against running a new in-market campaign with television, the work presented was strong and represents a fully integrated approach with strong aesthetic appeal. Using anamorphic design principals a spot was devised, storyboarded and test-shot. The related components were also described and comped to give a better feeling on how the overall approach might work.

WATCH THE DEMO VIDEO HERE:
Test Footage / Jo Ann Anamorphic “J”